Kastl.tech
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About

I'm Richie Kastl. I run technology for businesses that can't afford to get it wrong.

Richie Kastl

I started this practice because I kept meeting the same frustrated owner. They had a strategy deck from a fractional CTO who never built anything, a stack of agency invoices nobody could vouch for, and a website that quietly did nothing. Good people, real revenue, and no one who actually owned the technology their business ran on.

For two decades I've been that owner. American manufacturers and tech platforms, always as the person accountable when the platform has to stay up, the site has to rank, and the numbers have to land. That stretch taught me a belief the whole practice runs on: technology should be an asset that compounds, not a bill that recurs, and the person who decides it should also be able to build it. Judgment without execution is just opinion.

I work from Ohio, serve clients nationwide, and keep the roster deliberately short. Every client is a multi-million-dollar company, every engagement gets a senior operator, and there's no junior team to get handed to.

The portfolio

American manufacturers and tech platforms, each holding one of five embedded seats. Every number is client-attributed.

$33M+

attributed pipeline & contracts across the portfolio

398K+

users served on a platform rebuild

4M+

monthly search impressions, including #1 for a 240K-volume term

5

seats in the portfolio, capped on purpose

Embedded seat · web & demand platform

American manufacturer

Custom web platform and technical SEO infrastructure the client credits with $23M+ in inbound sales pipeline, with zero cold outreach.

Embedded seat · web infrastructure

American manufacturer

Engineered web infrastructure and search visibility behind a $10M contract closed with a Fortune 100 company.

Replatform · headless rebuild

American tech platform

WordPress-to-headless replatform serving 398K+ users and 789K page views, holding 18K concurrent visitors at peak.

SEO & content systems

American tech platform

Programmatic SEO and content architecture producing 4M+ monthly search impressions, including the #1 result for a 240K-volume search term.

Portfolio criteria

Owner-led · $5–50M revenue · Committed to shipping weekly

Where this is going

The model is deliberately small: a handful of multi-million-dollar companies, each with one executive who runs their technology and ships to production every week. I'd rather go deep for a few than thin for many.

The portfolio is capped at five embedded seats, and one is open right now. After that, the next opening is whenever a seat ends. If your business runs on technology and no one owns it, that's the conversation to have.

How I work

Revenue math first

Every recommendation comes with the dollars attached: what it costs, what it should return, and when. If the math doesn't work, I'll say so.

Systems over heroics

I build things that run without me: documented, monitored, automated. When we part ways, you keep a working asset and the manual for it.

Straight answers

You'll hear "you don't need this" from me more often than any agency will ever say it. Trust is the entire product.

Hire the judgment and the hands in one place.

One of five seats is open. Apply, and if you qualify we start with the Technology Reality Audit: two weeks, one fixed fee, fully credited if we work together. You keep the 12-month roadmap either way.

Apply for the Seat