The flagship engagement · Two seats available
The Seat.
One accountable executive runs your entire technology and demand operation and ships to production every week, for less than a third of a full-time CTO. Platform, traffic, automation, and reporting, all of it under one roof and one invoice.
Every fractional CTO sells advice. Every agency sells deliverables. The Seat is both in one chair: an executive who owns the strategy and builds the systems himself.
The problem it solves
Right now your technology is scattered across vendors, and not one of them owns the outcome.
A web agency here, an SEO retainer there, a freelancer for automations, and you in the middle stitching it together and hoping it adds up. The Seat replaces that scramble with one executive who owns all of it and answers for the result.
What the seat includes
Six systems, one executive, one invoice.
Everything below is what I already run, every month, for a small roster of multi-million-dollar companies. Bought separately, it takes an agency roster, a couple of hires, and an executive to cover.
The Revenue Platform
Custom e-commerce and headless architecture, product data systems, RFQ and checkout pipelines, the same class of infrastructure behind a Fortune 100 OEM's $10M contract and a client-attributed $23M pipeline. Your website stops being a brochure and starts producing pipeline you can name.
Replaces a platform build team
The Compounding Demand Engine
Programmatic SEO at scale: I took a developer-education site to 4 million search impressions in a single month, including the #1 result for a term with 240,000 monthly searches. Content systems and keyword-mapped architecture that grow on their own, so demand shows up every month without you buying every click.
Replaces an SEO agency retainer
The AI Operations Layer
Custom automations and AI agents doing staff-level work: prospect research, campaign generation, reporting dashboards, monitored systems. The busywork runs while you sleep, and payroll never feels it.
Replaces one to two full-time hires
The Ads & CRM Command Center
Google Ads management with custom dashboards, CRM wiring, and attribution reporting, every marketing dollar visible in one place. You spend on what works and cut what doesn't, with the proof in front of you.
Replaces an ads agency retainer
The Executive Seat
Quarterly technology roadmap, vendor and agency oversight, build-vs-buy calls, hiring input, and a weekly executive brief in plain English. One person owns the decisions, so the technology load finally leaves your desk.
Replaces a full-time CTO
The 24-Hour Line
Direct access with 24-hour response and incident ownership: backups, rollback, monitoring. When something breaks at 2 AM, it's my problem, and you sleep through it.
Priceless when it's down
6
systems, run as one
1
accountable executive
2
seats available
Written into the contract
The Weekly Ship Guarantee
"Something ships to production every single week, documented in your weekly brief, or that month is free."
A shipped change to a production system, in writing, every week. You can verify it yourself in the brief. Advisory firms can't match this guarantee because they'd need someone who builds, and PowerPoint CTOs left the keyboard years ago.
How it starts
Start with the audit. Decide with evidence.
Step 1 · Weeks 1–2
The Technology Reality Audit
A fixed-scope audit of your platform, traffic, ad spend, automation opportunities, and tech spend. You get a 12-month Technology Roadmap you keep either way.
Fixed fee
fully credited against month one
Step 2 · Ongoing
The Seat
The full six-system stack, quarterly re-anchored against the roadmap. Ships weekly, guaranteed. Week one starts with the War Room: the roadmap's #1 quick win, live within 7 days.
Flat monthly retainer
12-month term
Alternative
The Advisory Seat
Roadmap, weekly executive brief, and vendor oversight, without hands-on building. Same judgment, smaller scope.
Smaller retainer
advisory only
Major builds, like full replatforms and new revenue-line launches, are scoped separately. The Seat runs the machine, and big builds get their own engagement.
Included with every seat
Built so you're never hostage to anyone. Including me.
The Week-One War Room
A first-week deep-dive where the roadmap's #1 quick win ships to production within 7 days. You see value before your first invoice clears.
The Owned-Asset Guarantee
All code, content, and infrastructure live in accounts YOU own from day one. Agency lock-in never enters the picture.
The Succession File
Living documentation of every system, so you're never hostage to any vendor. That includes me.
What these systems have done
The systems in this stack have produced a $23M attributed sales pipeline for one client and closed a $10M Fortune 100 contract for another, plus a platform rebuild serving 398K+ users and a developer-education site taken to 4M monthly search impressions, including #1 for a 240K-volume term.
Questions worth asking
What exactly is The Seat? +
A single fractional CTO engagement covering strategy and execution: your platform, your demand engine (SEO and content systems), AI automation, ads and CRM reporting, vendor oversight, and a weekly executive brief. One accountable executive on a 12-month term.
Why only two seats? +
Because every client gets an executive. I keep the roster small on purpose. Every seat at this firm belongs to a multi-million-dollar company, and each one gets weekly production shipments. When these two seats fill, the next opening is whenever a contract ends.
How does the Technology Reality Audit work? +
It's a two-week, fixed-scope audit of your platform, traffic, ad spend, automation opportunities, and technology spend. You get a 12-month Technology Roadmap you keep either way, and the full audit fee is credited against your first month if you take a seat.
What is the Weekly Ship Guarantee? +
Something ships to production every single week, documented in your weekly brief, or that month is free. It's in the contract. Advisory firms can't offer that guarantee because they don't build.
What does The Seat cost? +
The audit is a fixed fee, and the seat is a flat monthly retainer on a 12-month term, priced well under what the stack costs bought separately and at a fraction of full-time CTO compensation. Exact numbers come with the audit conversation, once I've seen your business.
What if I need a major build, like a full replatform? +
Major builds (replatforms, new revenue-line launches) are scoped as separate projects. The Seat runs and compounds the machine, and big builds get their own engagement with their own timeline.
Is there a smaller option? +
The Advisory Seat: the roadmap, the weekly brief, and vendor oversight, without hands-on building. Same executive judgment, smaller scope. When budget is the constraint, the scope shrinks and the price per unit of judgment stays where it is.
Two seats available
Start with the audit. Keep the roadmap either way.
Two weeks, one fixed fee, fully credited if you take a seat. On the other side is technology that compounds quietly in the background while you run the business, and the calm of knowing exactly who owns it.
Request the Technology Reality Audit